Blog
Marketing ideas, lessons learned and stories from 50 years of helping businesses grow.
Social Media
Facebook, ads, content and building a following that grows the business.
Branding a Lifestyle with Social Media
What do you get when you combine a pop punk band on a two-month long tour, delicious organic cheddar snacks, and Twitter? An awesome example of the right way to use social media, that’s what. Earlier…
Read articleBuild Your Brand with Facebook Ads
Facebook is dominating the display ad market in the U.S. Based on research by comScore, Facebook now possesses an estimated 31.2% of the display ad market, up from 15.6% in the first quarter and…
Read articleFacebook Allows Pages and Fans to Talk in Private.
We help many businesses convert their Facebook profiles from “personal profiles” to “business pages.” It’s a common mistake for a business owner to set up the company page as a profile, but it’s a…
Read articleGoing Viral
Viral videos have become somewhat of a hot bed of controversy, humor, and creative advertising lately. This is primarily due to the fact that viral videos can be made to target any kind of emotion or…
Read articleStop Denying It. Social Media is Here to Stay.
You may have heard… “Social Media Marketing is just a fad.” “I don’t think my customers are using social media.” “Why would anyone use Facebook to look for MY type of business?” “I have a four page…
Read articleSocial Media Tips
Social Media is here to stay, and its importance in marketing is indisputable. For small and medium-sized businesses, it can be overwhelming to know which networks to use and how much time and…
Read articleStop Posting: Start Growing: The Secret to Social Media Success
Stop Posting, Start Growing: The Secret to Social Media Success Why smart brands don’t just show up on social, they sell. Most businesses still treat social media like a chore: Post a product. Write a…
Read articleThe Demographics of Social Media
Ad Age recently examined the demographics of social media (displayed below). There is some great information here, helpful in developing your social media strategy. The first section compares the…
Read articleThe Many Varieties of Facebook Ads
Facebook, the world’s largest social network, is expected to generate over $2 billion in revenue from display advertising in 2011 and is on track to be the top online display-ad selling company in…
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