Generation Y, Generation Me, Millenials…whatever you choose to call them, the 18-34 demographic is probably a part, if not the focus, of your target market. But despite their purchasing power, they can be difficult to reach meaningfully. Why? One of the reasons is that Millenials are more suspicious of advertising than their baby boomer parents […]
Broadcast & Print Media
The advent of Internet marketing, social media and instant streaming of music and video has caused some people to question the relevance of traditional broadcast marketing via radio and television. Is it still effective or are companies who choose to advertise on radio and TV speaking to an empty room? Read on. Recently, a client […]
Is direct mail still relevant? That’s a question many marketers and businesses want (and need) to know as they try to allocate money to the channels that provide the best boost to their ROI. A few months ago we asked the same question about the modern merits of print media in general (you can read […]
Print advertising executed the right way offers a number of great advantages over solely Internet-based marketing.
What happens when a company makes false claims?
If you are interested in advertising on television, The Primm Company will help you from concept to production to media scheduling.